Email Marketing Success

Isn't that your goal?

The latest survey on email marketing revealed that email-marketing efforts are being dulled by record levels of Spam and email box over saturation. Those surveyed that use email primarily for home use stated that unwanted messages comprise of over one third of the email they receive daily. Those that use email at work indicated that over twenty five percent of their inbox is flooded with unwanted email.

The study also revealed that those who have long-term relationships with an opt-in mailer have had their buying decision affected by the mailings they received. They do no feel opt-in email as part of the saturation process.

While they are eager or at least curious enough to read permission based email, most said they delete op-in messages without reading them.

This high saturation level of unwanted messages is turning consumers off email as a communication method.

66% of those surveyed feel they get too much email. Less than 30% of these indicated that they are likely to "occasionally" respond to email-marketing mailings.

How do you deal with the problem of too much email?

As an Internet entrepreneur email marketing is the tool of choice to get your message out. How do you get your message read? What are the best practices to implement to achieve this goal?

The number of those who are competing for email user's attention is growing.

How do you boost your readership and response rate?

How do you guarantee your messages get to legitimate consumers and business email users?

How do you make sure your potential customer does not mistake your email message for Spam?


The Spam epidemic is one of the online businesspersons greatest problems.

While many of those online that receive email regularly appreciate opt-in marketing messages and as stated above will respond to your message, research has shown that proliferation of Spam threaten the legitimate email marketing.

Consumers are experiencing inbox burnout. Over time they will become less responsive to your email campaigns.


By deleting your email message without reading it first. Even your permission based email.

Additionally, your prospective customers and their Internet service providers are using email filtering and bulk sorter software to block your messages. Are your messages among those being redirected, filtered, bulk sorted and deleted by software like "Clean My Mailbox"?

What can you do to combat this?

Email marketing has proven to be a highly specialized medium.

It is being used to generate revenue, deepen customer relationships and influence potential customer behavior. Brick and mortar businesses are using it to increase catalog sales, improve call center response and as an interactive customer service assistant.

Dramatic positive effects on the customer's behavior are occurring as the direct email marketing industry matures. It's relative inexpensiveness, compared to direct mail marketing and its increased acceptance by the mass market is attracting a great deal of attention.

As a direct email marketer, you must position your messages so the various obstacles in place to combat your efforts to contact your prospective and your opt-in customers are unsuccessful. In this e-course we will outline successful strategies, which will help you, get your messages read.

Here are 7 strategies you can begin using right now.

(1.) Referrals

Your potential customers open e-mail messages based on the "from" field. The sender has an important impact on your potential customers' willingness to open your email message. The use of a "refer a friend" button on your web pages stimulates referrals from satisfied visitors to your site.

Your follow-up with content rich, helpful information to these referrals and your request for them to take further action by opting into your e-zine or e-course mail list, as well as recommending a beneficial free offer will help you grow a list of loyal customers.

(2.) Privacy

Your potential customers want to know how you are going to maintain their privacy. Do you rent or exchange email list with others? This is a taboo to most of your potential customers.

Do you have a privacy policy? Is it listed where it can be easily reviewed? A hyper link on every message you send out, as well as on your web site should be in place. Let your current and potential customers know what your company's privacy policy, rules and guidelines are. This adds a since of comfort when doing business with your company.

(3.) Personalization

The sweetest sound to anyone is the sound of his or her name. The use of your customers name in your message adds a since of ownership to the message. Most importantly, it is an attention getter and increases readership. Isn't that your purpose, to get your message read by the receiver? Why not capture your potential customers' name as well as their email address?

(4.) Show Your Expertise

Are you publishing a weekly content rich e-zine? Do you write and post on topic content rich articles in newsgroups? Do you submit content rich articles to other e-zines?

What do you do to show your expertise? How do you communicate to your current and potential customers that you know what you're doing? That you know what you are talking about, that your advice is a result of experience, from walking the walk and talking the talk?
This is an excellent method to grow your list and customer loyalty. Email how to articles and helpful tips to your list.

(5.) Deepen Customer Relationships

Your customers will remain loyal only after you have established a positive and useful relationship with them. You establish this type of relationship through continuous meaningful contact with them.

The follow-up messages you send in response to your customers inquires, the helpful articles you write and submit, your content rich web site, your e-zine and its content rich information, your company's order fulfillment policies, and your customer service practices are your proof to your customer that you care about them.

When your customer feels you care about them, a "know, like and trust" connection develops between you and them. This makes them more responsive to your messages and offerings. Isn't that your goal?

(6.) Opt-In List Care

Your list of customers who have opt-in to receive your mailings is one of the two must-have ingredients for the successful email marketer. The other must-have ingredient is your product or service.
It is far easier to sell more to the customer you have than to sell to a new customer.

Regular management and maintenance of your list is important. Cleaning your list frequently so that it consists of deliverable address is essential. Purge all duplicate names and email addresses. Remove the names of those subscribers who have opt-out immediately. Use a double opt-in procedure to confirm that your new subscribers are authentic. Encourage your subscribers to provide more information about themselves, their likes and dislikes, and feedback about your product or service by using surveys. This will allow you to customize and/or target your product or service to fit your customers wants.

(7.) Long-term Associations

The number one cause for the loss of customers and subscribers is indifference. The online marketer's failure to make periodic contact with their customers and subscribers is the major reason. The online entrepreneurs who maintain long-term relationships with their opt-in customers have the most responsive list.

Strategies to establish a long-term association have been discussed above. Good, strong, solid online relationships take time, effort and imagination to build. Once in place, they become a source of profitable dealings through a loyal customer base.

Successful email marketing is built on loyalty. Your loyal customers and subscriber base will not mistake your message for Spam. Your loyal customers and subscriber base will look forward to your mailings and offerings. Your loyal customer and subscriber base will continue to purchase your product and service for years to come.

Isn't that your goal?

Direct Email Marketing Software - The 3 Required Tools

Is it likely to have direct email marketing software that contains every single component that is needed for a successful email marketing campaign?

Having a reliable direct email marketing software to manage all of your email campaigns can be frustrating if you do not have certain profit building tools built within the software. Frustration can occur if you setup email promotions that fail one after the other, without knowing the real reasons of the failure. The great thing about these required tools is that they let you know the reasons why your email campaigned failed. These tools are mandatory if you expect to reap excellent returns from your email promotions.

But before I begin describing what is needed in direct email marketing software, let me first explain what this software is.

Direct email marketing software is software that allows you to manage and control your very own bulk email marketing campaign. The great thing about having your own direct email marketing software is that you do not have to pay to send an email to each subscriber on your list. Having this type of software can greatly reduce your business expenses because not only do you not have to pay for your mailings, but you do not have to pay and hire a marketing firm to manage your email marketing campaign as well. This type of software can create large business efficiency.

Right now, there are multiple direct marketing software packages that are available online. Some of these packages are even shareware software programs that do not even require an initial investment in order to use the software.

But if you expect to have direct email marketing software that is full of the rich features that are needed to create profitable email promotions, then you will have to dig deep within your pocket book - but not very deep.

From my experience using direct email marketing software, there are only 3 mandatory tools that are needed in order to ensure email marketing success. Finding direct email marketing software, that at least utilizes these 3 tools, will greatly reduce the cost of this software.

Therefore, listed below are the 3 tools that should be included in any direct email marketing software that you use now or in the future.

Tool #1 - Open Rate Measurement

An excellent way to measure the effectiveness of your email subject line is to have software that tracks the number of subscribers that open up your email to read it. With this powerful tool, you can select and archive which email subject lines provided the highest open rate response. You can then tailor all of future your email campaign subject lines around the proven subject lines that provided the highest email open rate.

Tool #2 - Tracking Capability

Good direct email marketing software will track the number of subscribers that actually respond to your advertisement and click on a link within your email. In other words, this tracking capability monitors the amount of subscribers who are turned into responsive visitors due to your email promotion. The awesome thing about this tool is that it lets you know how responsive and loyal your email readership is.

Tool #3 - Anti Spam Filter

Another important tool to have in direct email marketing software is an anti spam filter. An anti spam filter is highly recommended because it will let you know whether or not your email will be considered as spam. It will be a tragedy if you spent the whole day compiling an email promotion that never entered into the recipients email inbox due to it being caught by the spam filters. Therefore, in order to guarantee that the email bypasses the spam filters of various internet service providers, you must make sure that a spam detector is included in your direct email marketing software.

I hope that these 3 required tools helped you discover what you need to look for in direct email marketing software. Just focus all of your efforts into finding software that contain these 3 important requirements, and you should be able to get this software at a decent price. In my free report, I include information about an affordable direct email marketing software that I recommend. You can access this report at But if you are searching for direct email marketing software, you have to make sure it includes all of these 3 requirements. I can not stress this enough. You will reap incredible rewards in your business and with your email promotions if all of these components were included in the software.

Email Marketing Campaign Software And The 3 Requirements

Is it possible to find email marketing campaign software that does everything you want it to do?

Having a reliable software that will track all of your email advertisements, as well as store all of your opt in subscribers is a necessary tool for email marketers. Without legitimate email marketing campaign software to track all of your email marketing campaigns, you're just swinging in the air with your marketing. The true earmark of an excellent email marketer is that he or she tracks every single detail of their email marketing campaign.

What caused many marketers in the past to move away from email marketing was the lack of seeing profitable results from it. This was mainly due to them not utilizing email marketing campaign software to track all of their campaigns. With good email marketing campaign software, you will have the insight on which lists are most responsive, as well as how you should write your emails in order to generate the highest response.

So what do the best email marketing campaign software offer to their users?

Listed below are 3 important requirements that should be included in any email marketing campaign software you use now or in the future.

1. Must Measure The Open Rate

A great way to measure your email subject line effectiveness is to have software that tracks the amount of subscribers that actually open your email to read it. With this one mandatory tracking tool, you can determine which email subject lines are the most effective. This is powerful because you can gather an archive or database of the most responsive email subject lines and tailor all of your subject lines around the database of headlines that produced the highest email open rate.

If you are going to invest in any email marketing campaign software, you must make sure that this open rate measurement service is included in the software. This is the number one tool that you should be on the look out for.

2. Must Track Visitors

Good email marketing campaign software will measure not only the email open rate, but also track the amount of visitors that click on your link within your email in order to visit your recommended website. This visitor tracking tool is very important because it let's you know 2 major things.

The first thing this tracking tool tells us is the number of responsive subscribers on the email list that we are marketing to. If you market to the same email list for some time, this tracking tool can give you an overall estimate of how many loyal subscribers are on this email list. For example, if you send out emails to a 10,000 subscriber list, and you only track on average 400 clicks from each mailing, then you can conclude that 4% of the subscribers on this list are loyal, responsive subscribers. Based on the information, you can then try to come up with creative ways to boost your email readership and improve the percentage of responsive subscribers. A decent percentage of responsive subscribers is around 10%.

The second thing this tracking tool tells us is what type of email copy we should write. Many people argue whether or not short email copy or long email copy is the best. This argument will be settled if everyone just tracked their own campaigns using email marketing campaign software. Different email list databases respond differently based off of the relationship you build with your subscribers. Therefore, there is no clear cut way to say that long email copy is better than short email copy. Only you can determine which works better for your own list by tracking the response of your email subscribers.

3. Must Gather a Database

Another excellent service is the capacity to compile a database of your most effective email campaigns. An outstanding email marketing campaign software will have the capacity to compile a list of your best email subject lines, as well as your best email ad copy that produced the most visitors. A high quality software will automate the arduous task of collecting data from your marketing results.

I hope that these 3 requirements helped you discover what you need to look for in email marketing campaign software. Finding software that includes all of these requirements can be hard to find. But if you find email marketing software that does all of these requirements at a decent cost, then I would advise that you take advantage of it. In my free report, I include information about a very affordable email marketing campaign service that I recommend. You can get this report at But if you are doing a search for email marketing software, then you must make sure that it includes all of these 3 requirements. These 3 requirements are important for the success of your email marketing campaigns and will guarantee that you earn the maximum amount of income from every email promotion that you make.

5 Reasons to Start Email Marketing Campaign

Almost everyone in online business have heard about Email Marketing Campaign, what it does and how it can help if not save a business. But of course there are some who still doesn't believe in the power of this new marketing technique. In this short article I will be giving you five reasons why you should consider trying email marketing right now, especially if you are looking for a way to increase your revenues. So to start things out let's start with the definition of Email Marketing for the benefit of the beginners.

What is email marketing?

"E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business."

Email marketing can be used by any kind of business. Almost every one nowadays has their own email account and they are treating emails more personally than the conventional mails or letters. Others go online just to check their email message but will not spend time to surf the web at all.

Email marketing helps businesses of all types and sizes to see instant sales from existing customers while maintaining and building long-lasting relationships, which is the most important part in the success of any business.

"54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts." Source: DMA Interactive

Here are the five reasons why you should start Email Marketing as one of your marketing strategies?

1. It is Less Expensive:

E-mail marketing campaigns are much more cheaper compared to other traditional marketing techniques like direct mail or print advertising. Email marketing is 20 times more cost effective and can cost as little as fractions of a penny per email.

2. It is More Effective:

Email marketing enables you to proactively communicate with your existing customers and prospects instead of waiting for them to return to your website or store. It is a highly effective way to increase traffic to your website or store, and build a good relationship to your customers and develop loyalty and trust.

"We've done radio, TV, direct mail, and national ads, including full-page ads in Teen Vogue and YM, but, by far, Constant Contact has had better results every time. We track all of our participants, and have found that more than 53% of them found out about us through the Internet or our email newsletter. Email marketing is only a fraction of the cost of print ads. It brings in a phenomenal ROI." -
(Constant Contact is a leading solution provider of email marketing campaigns.)

3. Get Immediate Results:

In just minutes after sending out your email campaigns, you can receive responses almost immediately. About 80% of responses to email campaign will occur within 3 days while traditional direct mail takes weeks. Well again, that is because people love emails.

4. Fully Trackable:

With email marketing campaign you can easily track the number of emails sent, the number emails opened, how many bounce back, how many unsubscribed and the number of click-through.
You can even tell who opened the emails and know which link generated the most clicks. That way you can adjust quickly and make decisions to your business which is very much critical since time is critical. With direct mails or other forms of advertising you'll have to wait for weeks if not months.

5. It's targeted, personalized and easier to create:

You can easily start an email campaign in just a matter of minutes. You don't have to hire an expert to do this. If your business has some promotions you can easily create and send those email campaigns. Also it is targeted; you know that the recipient will love to hear about your promotion because that is the very reason why they signed up an email subscription. And instead of using Dear Customer they will see the message addressed to them like Dear Mr. Robinson, making it more appealing to the recipient.

"We needed a way to communicate with customers on a timely, consistent and more personal basis. Advertising in a weekly newspaper was only partially effective in accomplishing this. It was only through using the email services of Constant Contact that we were able to build a connection with our customers, in a timely, engaging, unobtrusive way," -

Email Marketing is being use now by a lot companies and is generating high revenues for them, one of them might be your competitor. Again time is critical in the online world, making decisions right away can greatly increase the chances of success for your online business. Email Marketing Campaigns can also help you get loyal customers as it builds a more personal connection with them.

The Essential Email Marketing Glossary

ASP - Application Service Provider. ASP's provide internet based software.

Access - Database software. Part of the Microsoft Office Suite. Organizations often store customer data in Access databases.

Autoresponder - a set of immediate or time-delayed messages that are emailed to someone after they request it

Blacklists - Lists of domains and IP addresses that have been reported or accused of sending spam. You can check blacklists at and

Bonded Sender - A type of delivery insurance, stamp of approval company for Email marketing companies. If you purchase the IronPort Bonded Sender Certificate, they will guarantee that your mail gets delivered to the large ISPs that they have relationships with.

Bounce back handling - The process of dealing with email messages that bo unce. Caused by a 'bad' email address or an address that is temporarily over its size quota or on a server that is temporarily down.

Bounces - Emails that have been sent back to sender as the recipient email address was invalid or presently not working.

Click-through tracking - Tracking the number of clicks that occur on each link in an email message.

Customer Relationship Management (CRM) - The ability to keep track of every interaction with every prospect and customer and keeps tracks of trends and tabulates results of such notes on an aggregate scale. Essentially, an intelligent interface that allows keeping notes of every action, sale, phone call, email, fax, etc. Allows businesses to better know their customers and target messages to portions of their customers and prospects. CRM is an integrated system designed to identify, acquire, and retain customers. CRM helps organizations maximize the value of every customer interaction by managing and coordinating customer interactions across multiple channels and departments.

CSV - Comma separated value. A specific format in which each new field is separated by a comma. Ex: John,Smith,,male,37.

Custom fields - Fields that one may use to personalize each message (see mail merge personalization). These custom fields allow our customers to import and store additional data such as address, city, state, zip code, country, birthday, spouse's name, dog's name, product purchased, date of purchase, notes, or any other data.

Database - A storing of records. Databases are made up of tables. Tables are made up of columns and rows. Data is stored in a field (aka cell). Popular types of web databases include SQL and MySQL.
De-duping - The act of removing duplicates from a list.

Delivery speed - How fast a mailing software can deliver mail.

Domain - what one types in to go to your web site.

Double opt-in (confirmed opt-in) - Single opt-in is when a visitor subscribes to a newsletter via a form on the web site. They have opted-in once. Double opt-in is when a visitor subscribes to a newsletter via a web site and then is sent a confirmation email. The visitor will only be added as a subscriber if they verify their email address and desire to receive the newsletter. Generally, the visitor must either a) click a link in the email or

( b) reply to the email. This is called double opt-in. Using double opt-in will give a listowner a cleaner list (no bo unces) and less spam complaints, although they will lose many of their subscribers who, for one reason or another, forget to or do not confirm their subscription.

Email client - what a person uses to view their email. Popular email clients include Microsoft Outlook, AOL mail reader, and Eudora. There are also popular web-based email clients including Hotmail and Yahoo. Often, HTML messages will display differently in different email clients.
Email list management software - Software that allows users to collect, import, and manage subscribers.
Email marketing software - Allows users to send out newsletters to their lists and track results. Standard features include mail-merge personalization, message scheduling, and bo unceback handling.

Excel - A spreadsheet program which is part of the Microsoft Office Suite. Used by many organizations to store the data for their lists before import. Can be used to convert data into CSV format.

Ezine - An 'electronic magazine.' Essentially the same as an email newsletter. Usually sent on a regular schedule. Contains content. Not an anno uncement or promotion list.

Feedback loops - Set up with Internet Service Providers. Once a feedback loop is set up, the ISPs will contact you and ask you to deal with the complaint. If a feedback loop is not set up, the ISPs may blacklist you without giving a chance to defend yourself. AOL, Juno, and Netzero provide feedback loops.

Harvesting Emails - Using a spider to extract emails from pages on the internet, either through a search starting from a single page or a search based on a specific term put into a search engine
HTML - Hypertext markup language, the basic programming language of the Internet.

HTML Built-in Editor - Allows users to create their own HTML newsletters right on the sending page, without knowing HTML.

HTML templates - An arrangement of graphics within which a email newsletter content can be inserted.
Importing - Bringing subscribers into the system in mass quantities. Once a data file is in the proper CSV format, it can be imported into the system.

IP address - The Internet Protocol Address. Ex. Before the dynamic name server (DNS) system was setup in 1994, one would have to type in numbers (the IP addresses) to go to a web site. The DNS system allows one instead to simply type in the domain name. The DNS translates the domain name into the IP address and then directs the visitor to the server (or part of the server) that the requested domain name is hosted on.

ISP - Internet Service Provider. The provider of dial-up or broadband internet service that a consumer or business uses. Common ISPs are AOL, Juno, Netzero, Earthlink, and Time Warner.

Mail merge personalization - The ability to, on the fly for each email, insert data from the database into specific fields in an email. For example, one may place Dear [fname] in an email. When each email is sent out, a call to the database is made to retrieve the actual first name of that subscriber. It then 'pastes' this data into the email. Dear John or Dear Judy will result. This is a powerful tool as it allows our customers to send out personalized emails to their subscribers. One could send out a message such as:

Dear [fname] [lname];

I wanted to personally thank you for purchasing [product] or [date]. I hope your [disease] is doing better. Please let me know how you have been and if I can answer any questions.
Maximum lists - Many of our competitors will only allow the creation of one list. Some get around this by offering different 'interest groups' or 'targeting' within this list.

Message headers - The 'hidden' lines of text/code that is above each email message. Every email sent has a header.

Message preview - The ability to see what a message looks like before it is sent.

Message scheduling - The ability to set a time in the future for a message to start to be delivered to recipients.

Metrics - Term used to refer to message statistics such as open and click through tracking, number of bo unces, number of unsubscribes, etc.

Multi-part MIME - All messages have a header on them called Content-Type. A message can be sent as text, text/html, or multipart/alternative. If it is sent as multipart/alternative, the message is sent using formatting referred to as Multi-part MIME. The advantage of sending via multi-part MIME is that the email will automatically display as HTML if the subscriber's email client can read HTML, but revert to text if the subscriber's email client cannot read HTML, or has it turned off. Within a multi-part MIME email, both the HTML message and text message are sent. Between the HTML message and the text message there is a boundary. This boundary is defined in the Content-type header.

Multiple message autoresponder - A series of messages that is sent out at certain time intervals which are set by our customer. One could use a multiple message autoresponder to send out a ten day ecourse for example. One email ("tip") would be sent each day for 10 days. This can be a very good way to increase a visitor to sale conversion rate, build a relationship with a prospect, and improve the likelihood of a prospect or customer remembering your brand.

Open Tracking - The ability to keep track of the number of opens ("reads") a message gets. - Web site through which one can view what blacklists a site is on.

Opt-in - A term that refers to any subscriber that has specifically requested an email newsletter. If they have signed up through your web site, they are opt-in. If you used a spider to harvest emails from the Internet and then added these persons as subscribers to your site, they are not opt-in. This latter tactic is often used by those who send out spam.

Permission-based - (see opt-in). Essentially, any list that contains only opt-in subscribers and does not contain any purchased lists or lists of persons who have asked to receive one type of newsletter and will be sent what they have not requested, such as additional promotions or newsletters on a different topic.

ROI - Return on investment. The amount of money one makes from an investment divided by initial investment.

Sign up form - A form that is to be put on a web site and allows visitors to subscriber to a company's newsletters and anno uncement lists.

Single opt-in - A subscriber that joins via a web form who does now have to 'verify their email address' or reply to a confirmation email to join. Most newsletter owners prefer single opt-in, as it maximizes the number of subscribers on a list, although bad email addresses are possible.

Spam - unwanted email that was sent without the permission of the recipient. Also known as unsolicited commercial email. One of Broadwick's main challenges is ensuring our customers do not send spam. To accomplish this, we have a strict Anti-Spam policy. We also deal with any spam complaints promptly. We will terminate the account of any customer who has sent spam. Many times, however, a complaint will be made in which the message in question was not actually spam and the recipient had actually requested it. When we receive complaints, we will read the message, look to see if the subscriber actually opted-in via a web form or was imported in, and then taking all in account, make a decision on what action to pursue. - A blacklist (but time based). A service that tracks spam and forwards spam complaints to ISPs and hosting companies. If one does not have the proper relationships or feedback loop with the ISPs, a few complaints to an ISP or hosting company can get your internet access and hosting turned off. If you are blacklisted by Spamcop and stop sending email, you'll be out in 48 hours or so.

UCE - Unsolicited Commercial Email. Another name for spam.

URL - Uniform resource locator. Another name for a web site address.

Unsubscribe link - The link at the bottom of each email which allows visitors to unsubscribe or modify/update their information.

Web-based - Can log into online

Welcome email - Email that is sent to subscribers after they subscribe to a newsletter. Doesn't go out unless the client (our customer) sets this option.

Whitelisting - Opposite of blacklisting. Many ISPs have lists of sites with which they have built good relationships with and trust. If your sending fits their standards, it may be possible to add yourself to a whitelist. If you are on a whitelist, your mail has a much better chance of being delivered.